Wednesday, May 7, 2014

Sprite Billboard campaign with rapper Karik

I was really excited to work on this campaign for Sprite!  The main reason being that I got to shoot a musician in a style that I particularly enjoy.  Karik is an extremely popular rap artist here in Vietnam and Sprite chose him as their spokesperson.  I spent a whole day shooting Karik on the fly at a skate park, a concert venue and a recording studio in various clothing changes and poses.  It yielded a gigantic amount of imagery.  I am super stoked to see this billboard at one of the busiest intersections of the city.  It came out superb!

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