Wednesday, May 7, 2014
Sprite Billboard campaign with rapper Karik
I was really excited to work on this campaign for Sprite! The main reason being that I got to shoot a musician in a style that I particularly enjoy. Karik is an extremely popular rap artist here in Vietnam and Sprite chose him as their spokesperson. I spent a whole day shooting Karik on the fly at a skate park, a concert venue and a recording studio in various clothing changes and poses. It yielded a gigantic amount of imagery. I am super stoked to see this billboard at one of the busiest intersections of the city. It came out superb!