Wednesday, March 26, 2014

Eugica Ad Campaign

Eugica is a very commonly used brand of cough drops here in Vietnam.  They consist of ginseng, eucalyptus and a bunch of other herbal remedies.  The idea behind this ad was that the mother offers the drop to her son which clears up his assumed sick feeling.  The plant hands that wrap around are meant to be an extension of the drop and soothe him.  Shooting the family was not the hard part at all, even with the kid in the picture.  The more difficult part was getting the hands to look right.  It took hours and a team of people to apply all of the leaves individually.

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