Wednesday, March 26, 2014
Eugica is a very commonly used brand of cough drops here in Vietnam. They consist of ginseng, eucalyptus and a bunch of other herbal remedies. The idea behind this ad was that the mother offers the drop to her son which clears up his assumed sick feeling. The plant hands that wrap around are meant to be an extension of the drop and soothe him. Shooting the family was not the hard part at all, even with the kid in the picture. The more difficult part was getting the hands to look right. It took hours and a team of people to apply all of the leaves individually.
Tuesday, March 25, 2014
Samsung wanted to shoot an ad to create awareness for the different color models of their new Galaxy S4. This ad was done very quickly as the talent were two very popular celebrities here in Vietnam, Ho Ha and Luong Manh Hai, and had little time to give. Getting them to interact proved to be a bit difficult as the two have very different heights and Ho Ha being in heels did not help. In the end, the two had to be shot separately and then cut together in post. The splashes of color were just visual eye candy to connect the celebrities to the product. In the background you can also see the skyline of Ho Chi Minh City. This ad was placed in stores and print ads around the region. Special thanks to the agency Cheil Vietnam for making this happen!
Sunday, March 23, 2014
One of my first jobs as creative director here at Bazaar was to create a concept for a nail story. I didn't want it to be the stereotypical "hand on face" kind of nail story that is typical with fashion magazines. In this case the magazine recruited some luxury products for the hands to hold so that we could incorporate some of our advertisers into the story as well. It was meant for the December issue so the green background was just a holiday color to round out an issue that contained a lot of red. With this being a bit more still life oriented, the perfect photographer was a local here named Wing Chan who founded Bite Studio. Wing does a lot of the food photography for advertisers such as Pizza Hut and KFC. I was able to guide a bit with my art direction to translate his still life skills into the beauty realm. The results were extremely sharp and vibrant! It was perfect for the Holidays!
Thursday, March 20, 2014
One of my first assignments when I became the creative director at Esquire was to shoot a cover story about my good friend Dustin Nguyen. Dustin is definitely a true professional and to me, from my experience with celebrities in Los Angeles, it was evident that everything had to be ready to go on the shoot day without any delay or complications. The concept was very simple being that Dustin was moving into more or a directorial position with his first film, Lua Phat, opening here in Vietnam. We made sure to go with a much more classic, and well dressed look for Dustin utilizing some suits by Calvin Klein. Once Dustin entered the studio, any worries were put at ease as he and I get along very well. I made sure to keep the shoot moving and we did a lot of variations with him. The main one being the use of the megaphone as a prop, a director's staple tool. Later in the day I felt that we had exhausted that option so I looked around for something else. I found the fire extinguisher in the hallway and thought it was the perfect metaphor for being a director in Vietnam as you are always "putting out fires." The fact it was the type of extinguisher that I had never seen made it even more unique of a prop. The images were like nothing Dustin had even taken before which is what I strive to create when doing portraits; capturing a side of a person that nobody else can unlock. This cover was selected by Hearst International when they had their Esquire annual event as one of the best this year!
Tuesday, March 18, 2014
Coca-Cola has recently made a big push this year in Vietnam and these billboards are all over the city. I shot these only a few weeks ago in studio. It was a fun day or going through many different options for poses. The idea is that Coke can refresh a dull and boring day. This intersection is just one of a few in the city that has this billboard up. This one is in the backpackers district, Pham Ngu Lao, which is a high traffic and very tourist oriented area. During an average day, there will be tens of thousands of people passing though on motorbikes.