Monday, January 5, 2015

New Microsoft Lumia Advertisements!

I literally got a call one day before to shoot these ads.  The ads with the car and the jungle were no problem but the image with the crowd was one of those "fly by the seat of your pants" jobs!  After a phone conversation the night before with JWT I was told to show up and shoot the background with 300+ people as extras.  It was taken at a city center in District 7, Saigon.  I show up at 4am along with all of the extras and I get 20 minutes to photograph them on top of the commercial production that was running at the same time.  Over the past few years I have learned to work very well in conjunction with a video crew so that we are both able to get what we need.  The following day I had time in studio to shoot main talent who are both huge celebrities in Vietnam.  The results are new ads for the recently acquired Lumia brand by Microsoft which will be used as POP throughout the country.

Monday, June 16, 2014

LA Kings Ice Crew Calendar! LA Kings win the Stanley Cup!!!!

In honor of the LA Kings winning the Stanley Cup this year I wanted to post about the swimsuit calendar that I shoot each year for their game entertainment, the LA Kings Ice Crew!  This past year we shot for two days.  The first was at the Riviera Resort in Palm Springs.  I decided to go with a more glamorous look for the girls to give the images more pop and a luxurious feel to them.  We shot around the pools and the cabanas and even inside of the lobby around the different furniture.   The second day was shot at Point Dume in Malibu which was more of a swimsuit style image.  I had my team create the beach tousled hair with a more natural makeup look for the girls.  The terrain gave us a lot of different shots with rocks, beach and of course the sunset which made the cover.  The LA kinds Ice Crew is definitely one of the jobs that I look forward to every year and since they won the Stanley Cup again, I know that next year's calendar will be even better!  Make sure to check out the behind the scenes feature at the bottom of the post!

Tuesday, June 3, 2014

Celebrity Editorial of Caity Lotz

This was an editorial I shot for Bello magazine in Los Angeles of the actress Caity Lotz.  Recently Caity received a starring role as Canary in the comic book adventure series "Arrow" and also has a reoccurring role as Stephanie in the hit series Mad Men.  Caity is really awesome to work with!  She gets right down to business but always keeps it very light which makes it fun for myself and the whole crew.  She has a real beauty to her along with a distinct sensuality that only she can bring to the camera.


Monday, June 2, 2014

Creative Direction: Harper's Bazaar, Breast Cancer Awareness, still life

Last year in November, Bazaar asked me to create a concept for a still life that revolved around the theme of breast cancer awareness.  With pink being the color of the campaign, and a lot of perfumes to shoot, I decided to use some pink fluorescent tube lights to create a background which would reflect nicely in the glass bottles and reflective surfaces of the product.  The majority of the product was pink as well so the lighting added to the intensity of the color palette.  I used a mirror that i unmounted from the bathroom and put it on the table top to add another reflective element and give the final image more depth.  Wing Chan, still life extraordinaire, photographed the products and made them look really polished and luxurious.

Thursday, May 29, 2014

Chanel cruise collection for Harper's Bazaar

Chanel asked Bazaar to do a story on their new cruise collection 2013/2014.  I used the movie Indochine as inspiration for the imagery.  Being a french colonial style, it was important that the color tones of the location match and compliment the collection.  I wanted sun washed yellows and faded whites for the background with some hints of earth tones.  The Ho Chi Minh Fine Arts Museum provided the perfect setting.  There were moments where we had to wait for the sun to come out so that all of the shadows were sharp with lots of contrast.  The photographer, Bobby Nguyen, did a perfect job of capturing the feel that I was looking for.  Have a look at the behind the scenes video as well.


Tuesday, May 27, 2014

Knorr Foods: In store advertising

The new year celebration here in Vietnam is known as Tet.  When I started shooting here, I suddenly found myself creating a lot of advertising for the holiday.  All of the major companies create ads because of the popularity of it all.  It is kind of like Christmas and the entire country shuts down to recognize it.  For this ad with Knorr, the basic idea was to show a family in a warm setting like the kitchen where families always come together.  The little girl is dressed in traditional vietnamese holiday clothing known as an ao dai.  She is passing food to her grandmother which is a symbol of two generations making a connection.  The mother is standing behind her approvingly to ad the third generation to the equation.  Kind of like a "passing of the torch" so to speak.  The mother has a look of approval as she is assumed to have taught her daughter the correct manners of catering to the elders and showing respect.  The final shot was all done in one frame but when used in the stores, the background was stripped out for the brand color green. I saw these point of purchase ads in every shape and form in every grocery store in the city.  Seeing stuff like this used in real life never gets old.

Wednesday, May 21, 2014

Cosmopolitan Magazine: Fashion story from Joshua Tree, California!

One of my favorite places to shoot is the deserts of California.  There is a certain look and feel that only a landscape like that can give you.  With developing a story for Cosmo Vietnam, I wanted to create a real SoCal vibe.  I hired my friend Susanne Kindt to shoot the story in Joshua Tree, California.  She was able to line up a great stylist and pull from many clothing brands that Vietnam does not have available.  The final images were a perfect feel of desert dreaminess!